0422036321
robinson digital
'future proof your business'
Your Trusted Digital Business Development Adviser and Provider
Behind every successful business is a team that cares. Robinson Digital combines our passion for website development with strategic marketing to solve your growth challenges and celebrate your wins.
Your Digital Growth Partner, Every Step of the Way
Hey, I'm Lachlan!
Hi, I’m Lachlan, founder of Robinson Digital. I started this journey with a clear goal: to make digital growth accessible, effective, and, yes—enjoyable—for business owners. I know firsthand how tough it can be to keep up in the digital business world while managing the day-to-day demands of running a business. That’s why I built Robinson Digital to take that weight off your shoulders and turn your online presence into a powerful growth engine.
What drives me? Seeing our clients succeed. I’m all about creating digital ecosystems that bring in real results—websites that convert, SEO strategies that get you found, and marketing that resonates. I don’t believe in one-size-fits-all solutions; I work closely with each client to build a strategy that fits their goals, values, and unique vision for success.
When you work with me and the Robinson Digital team, you’re not just getting a service provider—you’re getting a partner committed to your growth. So, if you’re ready to make your digital presence work as hard as you do, let’s connect and get to work.
Australian Business Owners!
Does This Sound Familiar?
You’re Wearing a Million Hats, But Still Not Seeing the Results You Want?
Running a business is tough— are you juggling marketing, sales, operations, and somehow trying to grow all at the same time?
Your Website’s Up, Ads Are Running… But Where Are the Leads?
You’re putting in the work but not seeing the return?
Unsure Where to Start With Digital Strategy?
Do you feel lost or overwhelmed about where to focus your efforts for the biggest impact on your business?
Missing a Consistent Stream of New Clients?
Do you wish you had a reliable flow of leads coming in so you could stop worrying about where your next client will come from?
Feeling Like Your Business Growth Has Hit a Plateau?
It’s a common challenge for business owners. Let’s work together to break through barriers and reach new heights.
Too Much Time on Operations, Not Enough on Growth?
It’s a common challenge for business owners. Let’s work together to break through barriers and reach new heights.
Our Step-by-Step Process to
Drive Leads and Build Customer Loyalty
step 1:
Website Development
The first step in building a successful digital ecosystem is a high-quality, conversion-focused website. Think of your website as the foundation of your online presence—it’s often the first interaction customers have with your brand. A well-designed website makes a strong impression, is easy to navigate, and gives visitors a clear sense of who you are and what you offer. Beyond aesthetics, it should guide visitors toward meaningful actions, like contacting you, signing up, or making a purchase. With a solid website in place, you’ll have a digital space that’s equipped to grow alongside your business and support your goals.
step 2:
Digital Marketing
With your website up and running, the next step is driving the right people to it. This is where digital marketing comes in to boost visibility and connect with potential customers. Using a blend of strategies, from search engine optimisation (SEO) to make sure you’re easily found in search results, to social media marketing that engages your audience, digital marketing is key to building brand awareness and attracting quality leads. Paid advertising like PPC can also give your website an extra push, targeting people who are actively looking for what you offer. Together, these strategies work to attract a steady stream of visitors who are genuinely interested in what your business provides.
step 3:
Sales Pipelines, Lead Management and Retention
Once visitors are coming in, the focus shifts to turning leads into loyal customers. A strong sales pipeline moves each lead smoothly from first contact to conversion. Through lead management, we track and engage each potential client, ensuring no one slips through the cracks. Finally, retention strategies—like loyalty programs and follow-up emails—help build lasting relationships, transforming customers into repeat buyers and advocates for your brand.
Let's Build Your Businesses Digital Ecosystem
TESTIMONIALS
Real Results for Real Businesses
Our Process
Your Goals, Our Game Plan—Let’s Make It Happen
Step 1: We Listen & Learn
We start with you—your story, your challenges, and your vision. Understanding your goals is the foundation of everything we do.
Step 2: Plan & Strategise
Together, we develop a custom strategy that aligns with your business’s unique goals and speaks to your audience.
Step 3: Execute with Precision
From website design to launching targeted ads, we bring your strategy to life with high standards and attention to detail.
Step 4: Refine & Grow
We’re in it for the long haul. We analyze what’s working, what could be better, and continuously optimize for even better results.
contacT US
Ready to See Every Part of Your Digital Strategy Work Together?
Websites, ads, and lead management—each step counts. With Robinson Digital, we bring it all together in one cohesive system, designed to drive long-term growth and lasting relationships with your clients.
blog
Check Out Our Blog Below!
Explore Expert Insights and Actionable Tips to Grow Your Business Below
check out our latest posts
Get Noticed: The Ultimate Local Visibility Playbook for Aussie Small Businesses
By Lachlan Robinson
Running a small business in Australia and trying to connect with local customers? It’s tough to stand out, especially in a digital world where the competition is fierce. But don’t worry—this playbook is here to help. Packed with effective and easy-to-implement strategies, it’ll show you exactly how to boost your local visibility, attract nearby customers, and get your business on the map. No confusing jargon, just practical steps to help you make an impact in your community. And if you need extra help, Robinson Digital is here to support Aussie businesses with tailored digital marketing solutions.
Optimise Your Google My Business Profile
If you’re looking to improve your local visibility, Google My Business (GMB) is an absolute must. Getting your GMB profile up to scratch is one of the most powerful (and free!) ways to attract local customers who are actively searching for services like yours.
How to Optimise Your GMB Profile
Complete Every Section: Make sure your business name, address, phone number, and hours of operation are accurate.
Choose Relevant Categories: Pick categories that accurately represent your business so that Google can show your listing to the right searchers.
Add High-Quality Photos: Photos of your storefront, products, and team give a welcoming first impression to potential customers.
Post Updates Regularly: Share updates, special offers, or events on your GMB profile to keep your audience engaged.
For a deeper dive into setting up GMB, check out Google’s GMB support page. This simple but effective step is the foundation of any digital marketing playbook for Aussie small businesses focused on local reach. And if you’re looking for expert guidance, Robinson Digital can help you optimise your profile to ensure your business stands out in local searches.
Focus on Local SEO to Reach Nearby Customers
Local SEO is essential if you want to rank in search results within your area. It helps people nearby find your business when they’re looking for the services you offer.
Key Local SEO Strategies
Optimise Your Website for Location-Specific Keywords: Include your city or region in your website’s content, page titles, and meta descriptions. For example, “Mildura web development services” rather than just “web development services.”
Create Location-Specific Pages: If you serve multiple areas, make separate pages for each location to increase your chances of ranking for those areas.
Get Listed on Local Directories: Submit your business details to Aussie directories like True Local, Yellow Pages, and Hotfrog. These listings help Google see that you’re an active local business.
Build Local Backlinks: Reach out to local blogs, news sites, and directories for backlinks to your website, which can improve your local SEO rankings.
For more on local SEO, check out Moz’s Local SEO Guide. Mastering local SEO helps your business appear as the go-to choice in your community. Robinson Digital offers professional SEO services tailored for small businesses in Australia, making it easy for you to reach your local audience effectively.
Leverage Social Media for Local Engagement
Social media isn’t just about likes and comments—it’s a powerful way to build relationships with local customers. Platforms like Facebook, Instagram, and LinkedIn let you engage directly with your community, making your business a part of their daily lives.
Tips for Effective Local Social Media Marketing
Post Location-Specific Content: Share updates, events, and offers that are relevant to your local audience.
Use Local Hashtags: Adding hashtags with your city or suburb name can increase visibility among local users.
Engage with Local Influencers and Community Pages: Working with local influencers or getting featured on community pages can significantly boost your reach.
Respond to Comments and Messages Quickly: Social media is all about relationships, so interact with your audience promptly.
For a strategic approach, Hootsuite’s Social Media Guide offers tips tailored to small businesses aiming to boost local engagement. And if managing social media feels overwhelming, Robinson Digital provides social media marketing services that help you connect with your local audience and keep them engaged.
Encourage and Manage Online Reviews
Online reviews are crucial for building trust with local customers. Positive reviews not only improve your reputation but also give your local SEO a boost.
How to Get and Manage Reviews
Ask for Reviews: Politely ask happy customers for reviews, especially after a positive transaction.
Respond to All Reviews: Whether positive or negative, responding to reviews shows you care about feedback and quality service.
Address Negative Feedback Professionally: Show empathy, apologise if needed, and offer solutions. This can turn a bad experience into a good one.
Use Reviews in Your Marketing: Highlight positive reviews on your website and social media to build credibility.
For more on managing reviews, Yelp’s Business Blog has tips on how to encourage and respond to customer feedback. Remember, reviews can be the deciding factor for potential customers choosing between you and a competitor.
Run Targeted Google Ads for Local Reach
Google Ads are a fast way to boost visibility, especially if you’re in a competitive industry. Targeted ads let you show up in searches relevant to your area, getting you in front of local customers actively looking for what you offer.
Steps for Effective Google Ads
Use Location Targeting: Set up your campaign to target a specific radius around your business.
Bid on Local Keywords: Use keywords that include your city or suburb, like “digital marketing Mildura.”
Write Compelling Ad Copy: Focus on benefits and include a strong call-to-action, like “Contact us for a free quote.”
Set a Budget and Track Results: Start with a modest budget and monitor performance to ensure a return on investment.
For help getting started, refer to the Google Ads Help Center. Including targeted ads in your digital marketing playbook can give you a quick visibility boost, especially in local searches.
Mildura’s Small Business Digital Marketing Advantage
If you’re a small business in Mildura or the surrounding areas, this playbook can be your go-to guide for building local visibility. Applying these strategies can help you compete with bigger businesses and connect more deeply with your community. And if you’re looking for tailored help with any of these steps, Robinson Digital offers expert digital marketing services designed specifically for local businesses.
FAQs About Boosting Local Visibility for Aussie Small Businesses
What is the most effective way to improve local visibility?
Optimising your Google My Business profile is one of the quickest and most effective ways to improve local visibility. It's free and helps you appear in local searches.
How does local SEO differ from regular SEO?
Local SEO focuses on optimising your online presence for a specific geographic area, whereas regular SEO is broader. Local SEO is especially important for small businesses targeting nearby customers.
Should small businesses use Google Ads?
Yes, Google Ads can be beneficial for small businesses, especially when targeting local keywords. They allow you to reach potential customers actively searching for your services in your area.
How can I get more customer reviews?
Ask satisfied customers to leave reviews, especially after a positive interaction. You can also use follow-up emails or messages with a direct link to your review page.
Do social media hashtags really help with local engagement?
Yes, using local hashtags can increase your visibility among users in your area. It helps your posts appear in location-based searches, reaching a more relevant audience.
By following this local visibility playbook, you can put your business on the digital map, engage with nearby customers, and build a solid local reputation. Ready to take your local presence to the next level? Contact Robinson Digital for expert support and customised strategies that get results.
STILL NOT SURE?
Frequently Asked Questions
Got Questions? We've Got Answers.
How long does it take to develop a website?
Each website project is unique, but on average, our websites take around 4-6 weeks to complete. This depends on the complexity of the design, functionality, and how quickly we can gather content from you. We'll work with you every step of the way to make sure the timeline fits your needs.
Can you help me with digital marketing after my website is live?
Yes! We offer a full range of digital marketing services including SEO, Google Ads, Facebook Ads, and social media management to help drive traffic and conversions after your website is live.
What makes your websites different?
Our websites are designed with a focus on conversion rate optimisation (CRO) and SEO to ensure they not only look great but also rank higher on search engines and convert visitors into customers.
Will my website be mobile-friendly?
Absolutely. Every website we build is fully responsive, meaning it will look and function perfectly on any device, including smartphones, tablets, and desktops.
How does your Leadflow Manager software help my business?
Our software allows you to manage leads, customer data, and social media accounts in one place. You'll have real-time access to your leads and customers from your mobile device or computer, ensuring smooth follow-ups and retention.
How do you ensure my website ranks on Google?
We implement SEO best practices from the ground up, including keyword research, on-page SEO, optimised site structure, and fast loading times to improve your website’s rankings on Google.
Can I update my website on my own after it's built?
Yes! We provide you with an easy-to-use content management system (CMS), so you can make updates to your website whenever you need without needing technical skills.
What kind of businesses do you typically work with?
We work with a wide range of businesses, from startups to established companies, across industries such as retail, service-based businesses, sports academies, and more.
Do you offer support after the website launch?
Yes, we offer ongoing support and maintenance packages to ensure your website stays up-to-date, secure, and fully optimised for performance.
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