robinson digital

'future proof your business'

Your Trusted Digital Business Development Adviser and Provider

Behind every successful business is a team that cares. Robinson Digital combines our passion for website development with strategic marketing to solve your growth challenges and celebrate your wins.

Your Digital Growth Partner, Every Step of the Way

Hey, I'm Lachlan!

Hi, I’m Lachlan, founder of Robinson Digital. I started this journey with a clear goal: to make digital growth accessible, effective, and, yes—enjoyable—for business owners. I know firsthand how tough it can be to keep up in the digital business world while managing the day-to-day demands of running a business. That’s why I built Robinson Digital to take that weight off your shoulders and turn your online presence into a powerful growth engine.

What drives me? Seeing our clients succeed. I’m all about creating digital ecosystems that bring in real results—websites that convert, SEO strategies that get you found, and marketing that resonates. I don’t believe in one-size-fits-all solutions; I work closely with each client to build a strategy that fits their goals, values, and unique vision for success.

When you work with me and the Robinson Digital team, you’re not just getting a service provider—you’re getting a partner committed to your growth. So, if you’re ready to make your digital presence work as hard as you do, let’s connect and get to work.

Australian Business Owners!

Does This Sound Familiar?

  • You’re Wearing a Million Hats, But Still Not Seeing the Results You Want?

    Running a business is tough— are you juggling marketing, sales, operations, and somehow trying to grow all at the same time?

  • Your Website’s Up, Ads Are Running… But Where Are the Leads?

    You’re putting in the work but not seeing the return?

  • Unsure Where to Start With Digital Strategy?

    Do you feel lost or overwhelmed about where to focus your efforts for the biggest impact on your business?

  • Missing a Consistent Stream of New Clients?

    Do you wish you had a reliable flow of leads coming in so you could stop worrying about where your next client will come from?

  • Feeling Like Your Business Growth Has Hit a Plateau?

    It’s a common challenge for business owners. Let’s work together to break through barriers and reach new heights.

  • Too Much Time on Operations, Not Enough on Growth?

    It’s a common challenge for business owners. Let’s work together to break through barriers and reach new heights.

Our Step-by-Step Process to

Drive Leads and Build Customer Loyalty

step 1:

Website Development

The first step in building a successful digital ecosystem is a high-quality, conversion-focused website. Think of your website as the foundation of your online presence—it’s often the first interaction customers have with your brand. A well-designed website makes a strong impression, is easy to navigate, and gives visitors a clear sense of who you are and what you offer. Beyond aesthetics, it should guide visitors toward meaningful actions, like contacting you, signing up, or making a purchase. With a solid website in place, you’ll have a digital space that’s equipped to grow alongside your business and support your goals.

step 2:

Digital Marketing

With your website up and running, the next step is driving the right people to it. This is where digital marketing comes in to boost visibility and connect with potential customers. Using a blend of strategies, from search engine optimisation (SEO) to make sure you’re easily found in search results, to social media marketing that engages your audience, digital marketing is key to building brand awareness and attracting quality leads. Paid advertising like PPC can also give your website an extra push, targeting people who are actively looking for what you offer. Together, these strategies work to attract a steady stream of visitors who are genuinely interested in what your business provides.

step 3:

Sales Pipelines, Lead Management and Retention

Once visitors are coming in, the focus shifts to turning leads into loyal customers. A strong sales pipeline moves each lead smoothly from first contact to conversion. Through lead management, we track and engage each potential client, ensuring no one slips through the cracks. Finally, retention strategies—like loyalty programs and follow-up emails—help build lasting relationships, transforming customers into repeat buyers and advocates for your brand.

Let's Build Your Businesses Digital Ecosystem

TESTIMONIALS

Real Results for Real Businesses

Our Process

Your Goals, Our Game Plan—Let’s Make It Happen

  • Step 1: We Listen & Learn

    We start with you—your story, your challenges, and your vision. Understanding your goals is the foundation of everything we do.

  • Step 2: Plan & Strategise

    Together, we develop a custom strategy that aligns with your business’s unique goals and speaks to your audience.

  • Step 3: Execute with Precision

    From website design to launching targeted ads, we bring your strategy to life with high standards and attention to detail.

  • Step 4: Refine & Grow

    We’re in it for the long haul. We analyze what’s working, what could be better, and continuously optimize for even better results.

contacT US

Ready to See Every Part of Your Digital Strategy Work Together?

Websites, ads, and lead management—each step counts. With Robinson Digital, we bring it all together in one cohesive system, designed to drive long-term growth and lasting relationships with your clients.

blog

Check Out Our Blog Below!

Explore Expert Insights and Actionable Tips to Grow Your Business Below

check out our latest posts

Close-up of popular social media app icons on a smartphone screen, highlighting platforms like Facebook and Twitter, which are essential tools for small business marketing

Why Social Media Marketing is Crucial for Small Businesses in Australia

November 02, 20245 min read

Social media isn’t just a perk for small businesses; it’s an essential tool. It allows you to introduce your brand to new audiences, build relationships with customers, and promote your business on a budget. By strategically using platforms like Instagram, Facebook, LinkedIn, and TikTok, small Australian businesses can reach their community and beyond, effectively growing their online presence.


Why Small Businesses Should Prioritise Social Media Marketing

Bring Your Brand Directly to New Audiences

Social media opens the door for small businesses to reach people in ways that weren’t possible before. By showing up on their feeds, you’re introducing new customers to what you offer, sharing your story, and building brand awareness. Whether you’re on Facebook, Instagram, or LinkedIn, these platforms give you the tools to present your brand in an authentic way that attracts genuine interest.

Engage With Customers Where They’re Comfortable

Social media isn’t just for promotion—it’s for connection. Through likes, comments, and messages, you can build real relationships with customers. Especially if you’re in retail or e-commerce, having an approachable social presence gives customers a chance to talk to you directly, just like they would in a physical store.


Stay Informed on Trends and Connect With Australians

Keeping Up With What’s Relevant

One of the advantages of being on social media is staying updated on current trends. Platforms like TikTok are often where the latest trends originate, so by staying active, you’re showing customers that your business is relevant and aware of what’s happening in the world. Not every trend will suit your brand, but choosing a few that align with your values helps you stay connected with a modern audience.


Stay Ahead of Competitors and Save on Marketing Costs

Benchmarking Against Others in the Industry

Your competitors are likely using social media, so joining them is essential to staying competitive. Platforms such as LinkedIn allow you to see what others in your field are up to and adapt strategies that work for your own brand. Check your competitors’ engagement rates to understand what audiences respond to and find your unique approach.

Affordable and Targeted Marketing

Social media is affordable compared to traditional advertising like billboards or print. While you can pay for ads, simply creating engaging content can drive organic reach and engagement. Social ads can be particularly useful when targeting specific demographics, especially when working within a tight budget. Platforms like Hootsuite can help you manage these efforts seamlessly.


Using Social Media Effectively: 8 Key Steps for Small Businesses

  1. Set Your Goals

    Every great strategy starts with a clear set of goals. Think about what you want to achieve through social media: is it brand awareness, sales, or audience engagement? Whatever your focus, these goals will help you measure your success.

  2. Understand Your Target Audience

    Rather than aiming for mass appeal, focus on reaching the right people. Use audience insights tools, such as Talkwalker, to better understand what your customers care about and tailor your content accordingly.

  3. Choose Your Platforms Wisely

    Not all platforms suit every business. For example, if you’re looking to connect with young Australians, consider Instagram or TikTok. For B2B connections, LinkedIn can be incredibly valuable.

  4. Stay Active and Informed

    By frequently browsing social media, you’ll understand the types of content and conversations that resonate. Regularly checking in helps you learn from what you see and get ideas for your own posts.

  5. Create Content That Engages

    Develop content that encourages your audience to interact. This could be a simple question or poll, or you could share behind-the-scenes photos. Tools like Canva make it easy to create visually appealing content that stands out.

  6. Plan and Schedule Content in Advance

    Planning your posts helps maintain consistency and keeps your social feeds looking active. Apps like Later or Hootsuite allow you to schedule content in advance, ensuring your presence is felt even on busy days.

  7. Collaborate With Local Creators and Businesses

    Teaming up with influencers or other local businesses can boost your reach. If you run a small bakery, for example, collaborating with a local café could help you tap into their audience and foster a sense of community.

  8. Listen to Feedback

    Keep an ear out for what customers are saying, both good and bad. Use this feedback to inform future posts and improve your approach. Responding quickly also shows that you value customer input, which can foster loyalty.


Social Media Marketing in Mildura

In Mildura, where community is at the heart of everything, social media marketing can amplify your local reach. Social platforms offer an ideal way to stay in touch with customers, promote events, and showcase the uniqueness of your brand in this vibrant area. Local businesses that engage with the community often find success by creating a loyal, supportive customer base that values their presence.


FAQs About Social Media Marketing for Small Business

Why is social media crucial for small businesses?
It allows small businesses to reach new customers, build brand loyalty, and engage directly with their audience affordably.

What are the best social media platforms for Australian small businesses?
Instagram and Facebook are excellent for reaching local and regional audiences. LinkedIn is great for B2B networking, while TikTok is ideal for engaging a younger demographic.

How can I keep my brand relevant on social media?
Stay aware of trends and incorporate them when they align with your brand’s values. Observing popular hashtags or participating in relevant challenges can help keep your brand current.

What’s the best way to measure social media success?
Use the built-in analytics on platforms like Instagram and Facebook to track metrics like engagement, reach, and clicks.

How do I know which platform is best for my business?
Consider your audience and their social habits. If they’re visually driven, Instagram is great. For professional networking, LinkedIn is your go-to.


If you’re a small business owner in Mildura, or anywhere in Australia, Robinson Digital can help you craft a tailored social media strategy to reach your audience, boost engagement, and grow your business. Let's work together to make your social presence shine!

Social media marketing for small businessBenefits of social media for small businessesSmall business social media strategyImportance of social media marketingSocial media platforms for business growthHow to engage customers on social mediaAffordable marketing strategies for small businessesSocial media trends for small businessSocial media marketing tips for small businesses
blog author image

Lachlan Robinson

With a passion for helping local businesses thrive online, Lachlan combines his expertise in web design, lead generation, and digital strategy to deliver high-converting websites and marketing solutions. Driven by a genuine love for problem-solving and a deep understanding of the digital landscape, he’s committed to helping businesses grow sustainably across Mildura and beyond. When he’s not building websites that drive leads, you can find him brainstorming fresh ideas to transform the online presence of local brands.

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STILL NOT SURE?

Frequently Asked Questions

Got Questions? We've Got Answers.

How long does it take to develop a website?

Each website project is unique, but on average, our websites take around 4-6 weeks to complete. This depends on the complexity of the design, functionality, and how quickly we can gather content from you. We'll work with you every step of the way to make sure the timeline fits your needs.

Can you help me with digital marketing after my website is live?

Yes! We offer a full range of digital marketing services including SEO, Google Ads, Facebook Ads, and social media management to help drive traffic and conversions after your website is live.

What makes your websites different?

Our websites are designed with a focus on conversion rate optimisation (CRO) and SEO to ensure they not only look great but also rank higher on search engines and convert visitors into customers.

Will my website be mobile-friendly?

Absolutely. Every website we build is fully responsive, meaning it will look and function perfectly on any device, including smartphones, tablets, and desktops.

How does your Leadflow Manager software help my business?

Our software allows you to manage leads, customer data, and social media accounts in one place. You'll have real-time access to your leads and customers from your mobile device or computer, ensuring smooth follow-ups and retention.

How do you ensure my website ranks on Google?

We implement SEO best practices from the ground up, including keyword research, on-page SEO, optimised site structure, and fast loading times to improve your website’s rankings on Google.

Can I update my website on my own after it's built?

Yes! We provide you with an easy-to-use content management system (CMS), so you can make updates to your website whenever you need without needing technical skills.

What kind of businesses do you typically work with?

We work with a wide range of businesses, from startups to established companies, across industries such as retail, service-based businesses, sports academies, and more.

Do you offer support after the website launch?

Yes, we offer ongoing support and maintenance packages to ensure your website stays up-to-date, secure, and fully optimised for performance.

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