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robinson digital
'future proof your business'
Your Trusted Digital Business Development Adviser and Provider
Behind every successful business is a team that cares. Robinson Digital combines our passion for website development with strategic marketing to solve your growth challenges and celebrate your wins.
Your Digital Growth Partner, Every Step of the Way
Hey, I'm Lachlan!
Hi, I’m Lachlan, founder of Robinson Digital. I started this journey with a clear goal: to make digital growth accessible, effective, and, yes—enjoyable—for business owners. I know firsthand how tough it can be to keep up in the digital business world while managing the day-to-day demands of running a business. That’s why I built Robinson Digital to take that weight off your shoulders and turn your online presence into a powerful growth engine.
What drives me? Seeing our clients succeed. I’m all about creating digital ecosystems that bring in real results—websites that convert, SEO strategies that get you found, and marketing that resonates. I don’t believe in one-size-fits-all solutions; I work closely with each client to build a strategy that fits their goals, values, and unique vision for success.
When you work with me and the Robinson Digital team, you’re not just getting a service provider—you’re getting a partner committed to your growth. So, if you’re ready to make your digital presence work as hard as you do, let’s connect and get to work.
Australian Business Owners!
Does This Sound Familiar?
You’re Wearing a Million Hats, But Still Not Seeing the Results You Want?
Running a business is tough— are you juggling marketing, sales, operations, and somehow trying to grow all at the same time?
Your Website’s Up, Ads Are Running… But Where Are the Leads?
You’re putting in the work but not seeing the return?
Unsure Where to Start With Digital Strategy?
Do you feel lost or overwhelmed about where to focus your efforts for the biggest impact on your business?
Missing a Consistent Stream of New Clients?
Do you wish you had a reliable flow of leads coming in so you could stop worrying about where your next client will come from?
Feeling Like Your Business Growth Has Hit a Plateau?
It’s a common challenge for business owners. Let’s work together to break through barriers and reach new heights.
Too Much Time on Operations, Not Enough on Growth?
It’s a common challenge for business owners. Let’s work together to break through barriers and reach new heights.
Our Step-by-Step Process to
Drive Leads and Build Customer Loyalty
step 1:
Website Development
The first step in building a successful digital ecosystem is a high-quality, conversion-focused website. Think of your website as the foundation of your online presence—it’s often the first interaction customers have with your brand. A well-designed website makes a strong impression, is easy to navigate, and gives visitors a clear sense of who you are and what you offer. Beyond aesthetics, it should guide visitors toward meaningful actions, like contacting you, signing up, or making a purchase. With a solid website in place, you’ll have a digital space that’s equipped to grow alongside your business and support your goals.
step 2:
Digital Marketing
With your website up and running, the next step is driving the right people to it. This is where digital marketing comes in to boost visibility and connect with potential customers. Using a blend of strategies, from search engine optimisation (SEO) to make sure you’re easily found in search results, to social media marketing that engages your audience, digital marketing is key to building brand awareness and attracting quality leads. Paid advertising like PPC can also give your website an extra push, targeting people who are actively looking for what you offer. Together, these strategies work to attract a steady stream of visitors who are genuinely interested in what your business provides.
step 3:
Sales Pipelines, Lead Management and Retention
Once visitors are coming in, the focus shifts to turning leads into loyal customers. A strong sales pipeline moves each lead smoothly from first contact to conversion. Through lead management, we track and engage each potential client, ensuring no one slips through the cracks. Finally, retention strategies—like loyalty programs and follow-up emails—help build lasting relationships, transforming customers into repeat buyers and advocates for your brand.
Let's Build Your Businesses Digital Ecosystem
TESTIMONIALS
Real Results for Real Businesses
Our Process
Your Goals, Our Game Plan—Let’s Make It Happen
Step 1: We Listen & Learn
We start with you—your story, your challenges, and your vision. Understanding your goals is the foundation of everything we do.
Step 2: Plan & Strategise
Together, we develop a custom strategy that aligns with your business’s unique goals and speaks to your audience.
Step 3: Execute with Precision
From website design to launching targeted ads, we bring your strategy to life with high standards and attention to detail.
Step 4: Refine & Grow
We’re in it for the long haul. We analyze what’s working, what could be better, and continuously optimize for even better results.
contacT US
Ready to See Every Part of Your Digital Strategy Work Together?
Websites, ads, and lead management—each step counts. With Robinson Digital, we bring it all together in one cohesive system, designed to drive long-term growth and lasting relationships with your clients.
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Check Out Our Blog Below!
Explore Expert Insights and Actionable Tips to Grow Your Business Below
check out our latest posts
Tax Deductions for Website Development & Capital Expenses
Tax Deductions for Website Development & Capital Expenses
When you’re building or upgrading your website, you’re not just investing in better online visibility—you could also be making a smart financial move for your business. Here’s how understanding tax deductions for website development can save you money come tax time.
Can Website Development Be Depreciated?
Yes! Website development can be capitalized as a depreciating asset in Australia, including in Victoria. When you develop a website that serves your business over several years, the Australian Taxation Office (ATO) allows you to treat these costs as capital expenses. This means that rather than claiming the entire cost as an immediate expense, you can depreciate the cost over the website’s effective life—typically five years.
This rule applies if your website brings ongoing value, such as generating leads or conducting e-commerce. So if you’re a business in Mildura or anywhere across Victoria, take note—your website development costs could be working for you long after the site is live.
How Much Does Website Development Cost?
The costs of developing a website can vary dramatically depending on complexity. A simple landing page might cost a few thousand dollars, while a complex e-commerce site with custom features can run into the tens of thousands. The great news? If your business is in Australia, you can capitalize these website development costs and claim them as deductions over time, making it a more manageable investment.
Depreciating Assets
Website development is classified as a depreciating asset when it serves your business for a long period. Like computers, software, or machinery, it has a limited life expectancy, which means you can claim deductions for the decline in value over time.
In Australia, website development costs are typically depreciated over five years, which is the ATO’s standard for "in-house software." This method ensures your business gets some of that money back, year by year.
When to Claim a Deduction
If you’re using the website to generate assessable income (e.g., through online sales, lead generation, or marketing), you can claim deductions for its decline in value each year over its effective life. If you’re a small business with a turnover of less than $50 million, you could also qualify for the Small Business Technology Investment Boost (more on that below).
Operating Expenses
Some ongoing costs related to your website can be claimed as operating expenses. These include:
Hosting fees
Domain registration
Software subscriptions for tools like CRMs or email marketing platforms
Unlike capital expenses, operating expenses are deductible in the year they are incurred. This means you can immediately reduce your tax liability without waiting for depreciation.
Capital Expenses
Capital expenses relate to creating or improving your website—think of things like web design, custom features, and development costs. For businesses in Australia, these costs can usually be claimed over five years through depreciation. However, if you’re a small business, you might be able to claim an instant write-off depending on your circumstances.
Small Business Technology Investment Boost
For small businesses with a turnover of under $50 million, the Small Business Technology Investment Boost allows you to claim an additional 20% deduction on eligible digital costs, such as website development, between March 2022 and June 2023. This includes not only websites but other digital assets like payment systems and cybersecurity software.
Let’s say you spent $10,000 developing a new website for your law firm. Under this boost, you could claim a $2,000 bonus deduction, along with the standard depreciation.
In-House Software
If your website includes in-house software—custom-built for your business—you may need to depreciate it over five years under ATO rules. The good news is that you can pool all your in-house software development costs and claim them together. This simplifies your accounting while still allowing you to claim deductions over time.
Examples
Here are a couple of examples of how these rules work in practice:
Example 1: Law Firm Cybersecurity
If a law firm spends $11,000 on a website upgrade with built-in cybersecurity, they could claim $10,000 under temporary full expensing and an additional 20% ($2,000) under the Small Business Technology Investment Boost.
Example 2: Website Package & Hosting Fees
A small business in Mildura purchases a $4,000 website package and pays $50 per month for hosting. They can claim the website package as a capital expense and deduct the monthly hosting fee as an operating expense in the year they incur the costs.
Record-Keeping
To claim these deductions, make sure you maintain accurate records. Keep:
Tax invoices
Contracts for website development
Hosting and domain invoices
Details on how you calculated your deductions
Good record-keeping will make your tax time a breeze, and you’ll have no problem justifying those deductions.
Temporary Tax Depreciation Incentives
Temporary tax depreciation incentives like the instant asset write-off or temporary full expensing allow businesses to claim the full cost of assets immediately. If you installed your website after March 2020 and before June 2024, you might be eligible to claim the full cost upfront, depending on your business turnover and when the website was first used.
FAQs About Can Website Development Costs Be Depreciated
Q: Can I claim my website development costs all at once?
A: It depends! Small businesses may be able to claim the full cost upfront if it falls under the instant asset write-off threshold. Otherwise, it’s typically depreciated over five years.
Q: What’s the difference between operating and capital expenses for my website?
A: Operating expenses are things like hosting fees or subscriptions, which can be claimed in the year you incur them. Capital expenses include the actual development and design of the website, which are depreciated over time.
Q: What if I make upgrades to my website?
A: Upgrades can usually be capitalized and depreciated like the original development costs. This includes adding new features or redesigning the site.
By understanding how to claim website development costs and other digital expenses as deductions, you’ll not only enhance your online presence but also make your website a smarter investment in the long run.
Need help with your website? Contact Robinson Digital today, and let’s get started on your business’s next growth stage!
STILL NOT SURE?
Frequently Asked Questions
Got Questions? We've Got Answers.
How long does it take to develop a website?
Each website project is unique, but on average, our websites take around 4-6 weeks to complete. This depends on the complexity of the design, functionality, and how quickly we can gather content from you. We'll work with you every step of the way to make sure the timeline fits your needs.
Can you help me with digital marketing after my website is live?
Yes! We offer a full range of digital marketing services including SEO, Google Ads, Facebook Ads, and social media management to help drive traffic and conversions after your website is live.
What makes your websites different?
Our websites are designed with a focus on conversion rate optimisation (CRO) and SEO to ensure they not only look great but also rank higher on search engines and convert visitors into customers.
Will my website be mobile-friendly?
Absolutely. Every website we build is fully responsive, meaning it will look and function perfectly on any device, including smartphones, tablets, and desktops.
How does your Leadflow Manager software help my business?
Our software allows you to manage leads, customer data, and social media accounts in one place. You'll have real-time access to your leads and customers from your mobile device or computer, ensuring smooth follow-ups and retention.
How do you ensure my website ranks on Google?
We implement SEO best practices from the ground up, including keyword research, on-page SEO, optimised site structure, and fast loading times to improve your website’s rankings on Google.
Can I update my website on my own after it's built?
Yes! We provide you with an easy-to-use content management system (CMS), so you can make updates to your website whenever you need without needing technical skills.
What kind of businesses do you typically work with?
We work with a wide range of businesses, from startups to established companies, across industries such as retail, service-based businesses, sports academies, and more.
Do you offer support after the website launch?
Yes, we offer ongoing support and maintenance packages to ensure your website stays up-to-date, secure, and fully optimised for performance.
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