Building The Buzz | the Back To Base Christmas Festival

A Festival Close to Our Hearts

The Back To Base Christmas Festival in Mildura wasn't just another event; it found its place in Mildura with a social media campaign that resonated with our community. Featuring well-known names like Jessica Mauboy, Busby Marou, and The Loose Bricks, it sparked conversations throughout our Mildura, both online and offline.

Continuous Buzz and Community Engagement

For six months leading up to the festival, our social media channels were alight with excitement and engagement. Through a series of twelve carefully curated social media blasts, we not only got over 3100 clicks but also brought our community closer together. This buzz helped shine a spotlight on Mildura and even gave a nod to the Mildura Base Hospital.

Music That Brought Us Together

The diversity in music, featuring stars like Jessica Mauboy and bands like Busby Marou and The Loose Bricks, meant there was something for everyone, ensuring that the festival was not just an event but a memorable experience that resonated with people from with all types of music taste!

More than Just a Festival

The festival did more than just entertain. It significantly boosted local businesses and the tourism sector, painting Mildura as a vibrant hub for culture and music. The connection to the Mildura Base Hospital showcased a heartwarming community spirit, reinforcing the bond between the festival and its people.

Cultivating Connections and Culture

The Back To Base Festival was where people came together to connect, collaborate, and add some flavor to our local scene. It wasn't just about the tunes; it was about bringing folks closer, celebrating our community's energy, and having a darn good time!

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