The goal of the Back To Base Christmas Festival marketing campaign was to both increase community awareness and event exposure, as well as drive ticker sales. The Back to Base Festival featured popular singers including Jessica Mauboy, singer/songwriters Busby Marou, and rock band The Loose Bricks.

Target Audience: The campaign targeted music enthusiasts, festival-goers, and local residents interested in attending live music events.

Duration: The campaign ran for a 6-month period, allowing for sustained promotion and engagement with the target audience.

Featured Artists: The festival showcased well-known artists such as Jessica Mauboy, Busby Marou, and The Loose Bricks, providing attendees with a diverse range of musical performances.

Link Clicks: The 12 campaigns implemented throughout the campaign period generated over 3100 link clicks. These clicks indicate active engagement and interest from the target audience.

Features/Benefits of the Marketing Campaign:

✅ Diverse Musical Lineup: The inclusion of popular artists like Jessica Mauboy, Busby Marou, and The Loose Bricks attracted a wide range of music lovers and increased the festival's appeal.

✅ Increased Ticket Sales: The digital marketing campaign aimed to drive ticket sales, and the high number of link clicks suggests successful engagement and conversion of the target audience.

✅ Sustained Promotion: The 6-month campaign duration allowed for consistent and sustained promotion, ensuring a continuous presence in the target audience's awareness and increasing the likelihood of ticket sales.

✅ Engaged Target Audience: The significant number of link clicks indicates active engagement from the target audience, suggesting a strong interest in attending the festival.

✅ Brand Exposure: The digital marketing campaigns provided Mildura Base Hospital with increased brand exposure, as the festival was associated with the hospital. This exposure can lead to enhanced brand recognition and reputation.

✅ Community Involvement: By organizing and promoting a local festival, Mildura Base Hospital demonstrated its commitment to the community and fostered a sense of community involvement and support.

✅ Positive Event Experience: The inclusion of renowned artists and a diverse musical lineup created the potential for an enjoyable and memorable festival experience for attendees.

✅ Economic Impact: The success of the marketing campaign and subsequent ticket sales can have a positive economic impact on the local community, benefiting local businesses and the tourism industry.

✅ Networking Opportunities: The festival provided networking opportunities for attendees, artists, and local businesses, fostering connections and potential collaborations within the community.

✅ Cultural Enrichment: The Back to Base Mildura Festival contributed to the cultural enrichment of the community by providing access to live music performances and promoting the arts.

By implementing a well-executed digital marketing campaign for the Back to Base Festival, our client was able to frequently engage with their target audience and the community, increasing the event exposure and creating a positive community impact resulting in not only an amazing turnout, but an unforgettable experience for all those that attended!