Wildside Outdoors

Wildside Outdoors delivers unforgettable outdoor adventure experiences, specializing in school camps, adventure activities, and equipment hire in the Sunraysia region.

(Client)
Wildside Outdoors
(Year)
2024
(Services)
Branding

Adventure Awaits

Explore. Learn. Thrive.

Wildside Outdoors is the leading provider of outdoor adventure experiences and school camps in the Sunraysia region, offering hands-on activities that inspire, challenge, and educate.

Dominating Local Adventure Tourism Through Strategic Digital Foundations

Wildside Outdoors, a respected name in outdoor education since 1995, partnered with us to establish a powerful online presence that would expand their reach beyond their traditional client base.

THE CHALLENGE

Despite their established reputation in school outdoor programs, Wildside Outdoors was struggling to efficiently capture inquiries from educational institutions and corporate groups across Victoria. Their manual inquiry process was limiting growth potential, while their adventure tourism services lacked the online visibility needed to attract visitors.

OUR SOLUTION

We developed a comprehensive digital foundation focusing on both their educational programs and adventure tourism offerings:

  • Custom website development showcasing their complete range of outdoor experiences from school camps to kayak hire
  • Strategic custom inquiry forms designed specifically for different client segments (schools, corporate groups, tourists)
  • Integrated booking system implementation allowing adventure seekers to easily reserve equipment and experiences online
  • Secure payment gateway setup streamlining the transaction process from booking to payment
  • Targeted SEO implementation focusing on both educational programs and tourist activities

THE RESULTS

Our digital implementation has transformed their business development capabilities:

  • Drastic increase in new inquiries from schools and companies across regional Victoria through the custom inquiry forms
  • Dominant search presence now ranking #1 for critical search terms including "Mildura kayak hire," "Mildura bike hire," and "Lake Cullulleraine camp"
  • Streamlined booking and payment process for their adventure tourism services
  • Expanded market reach far beyond their traditional Sunraysia client base

By implementing these strategic digital tools tailored to their unique business model, we've helped Wildside Outdoors dramatically expand their reach while simplifying their administrative processes. Their success demonstrates how thoughtfully designed digital solutions can help established regional businesses efficiently scale their operations across much larger geographic areas.